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Universal Analytics vs. Google Analytics 4: Data models and other key differences explained
The switch from Universal Analytics (GA3 or UA) to Google Analytics 4 (GA4) means dealing with tons of changes, one of them being the different data models they use. GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. This means that the two analytics platforms collect,…
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Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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Google Analytics alternative: Piwik PRO
According to W3Techs.com, Google Analytics is used by 55.6% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. Google offers two kinds of properties: Universal Analytics and brand new Google Analytics 4 (GA4).…
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![Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]](https://piwik.pro/wp-content/uploads/2020/04/2020-04-06_piwikpro-vs-matomo_blog-1-1.png)
Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and…
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Piwik PRO: A reasonable Webtrends alternative
You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection for the sensitive data they gather. And if your organization operates in one of them, then…
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