-
DSP vs DMP vs DMP-DSP Hybrid: What’s the difference?
Advertising veterans still remember the days when they would pick up the phone and call a publisher’s sales team and put in an order for an online media campaign. And while the direct, person-to-person way of purchasing and selling media still exists with large advertisers and publishers, most advertisers, agencies, and brands have turned to…
-
How Does Data Collection Work in a DMP?
Most companies utilize multiple data-collection tools, including those that collect data from online sources (e.g. web analytics and marketing-automation platforms) and from offline sources (e.g. transaction systems). The fact that large amounts of data are collected from a variety of sources makes the gathering of all these data sets together in one place very important…
-
How Can You Use a DMP for Audience Extension?
With recent trends in digital advertising focused on personalization and targeting, there might be a tendency for lift to take precedence over reach. But don’t be fooled… Every marketer on the face of the earth would love to extend the audience for their campaign content – preferably at the lowest cost possible. Regardless of whether…
-
Tag Management and a DMP: A Perfect Match
Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible –…
-
Segmentation Methods in a DMP: Live or Fixed?
A Data Management Platform (DMP) wouldn’t be much without audience segmentation. In fact it wouldn’t be able to help marketers and advertisers much at all. The same goes for the data you want to use for your marketing efforts – without breaking it up into actionable pieces, you won’t accomplish much.
-
Key Considerations to Help Choose the Right DMP
There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)?…
-
How Does Audience Segmentation in a DMP Work?
To some people a data management platform (DMP) can seem a bit boring. Maybe it’s because the term “management” is so general that it ends up sounding a bit bland, a bit too open-ended. The same could be said of “managing” a fast food restaurant or “managing” a baseball team – the word “manage” just…
-
The 3 Smart Ways to Use a DMP
Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that…
-
When Can You Use PII for Online Advertising and Marketing?
The way companies conduct their advertising and marketing activities has changed a lot since the popularization of the Internet. Previously, companies would collect consumer information such as name, address, age, etc. The Internet created new pieces of user data and information and companies now collect items (in addition to basic user data) like cookies, device…
-
3 Simple Use Cases To Do More With a DMP
The power of a Data Management Platform (DMP) is based on creating specific audience segments and activating data about those audiences in the right way. All this sounds ideal in theory, but what about real-life examples? In the following post we have decided to show you a couple of simple examples which hopefully will give…
Categories
- Analytics (181)
- Banking & finance (14)
- Comparisons (12)
- Consent Manager (7)
- Conversion optimization (24)
- Customer Data Platform (16)
- Data management (56)
- Data privacy & security (121)
- Data Privacy & Security (1)
- GDPR (51)
- Government (8)
- Healthcare (17)
- Interviews (24)
- News & releases (42)
- Personalization (22)
- Product best practices (25)
- Tag Manager (10)
- Use cases (36)
Newsletter
Sign up to receive the latest Piwik PRO news and insights in your inbox.