Product best practices Archives

December 29, 2016

Piwik PRO Blog Roundup: The Most-Read Articles of 2016

Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices,…
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September 14, 2016

Infographics: 4 Actionable Web Analytics Checklists

Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing…
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August 29, 2016

ABC of segmentation in Piwik PRO

There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They…
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August 16, 2016

New feature: Piwik PRO AdWords Analytics

We’re excited to announce that the growing collection of Piwik PRO premium features has been expanded to include integration with Google AdWords (presently in beta version)! Keep reading to learn more about how you can benefit from Piwik PRO AdWords analytics. What does AdWords integration mean to me? In a nutshell: AdWords Integration with the…
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June 29, 2016

How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?

You’re gathering tons of data about your organization’s performance but it’s hard to manage all of it. Instead of drowning in oceans of statistics, learn to filter out the noise and put just the most important numbers and metrics in the right perspective. This is the idea of choosing Key Performance Indicators (KPIs) and displaying…
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May 24, 2016

Writing a Privacy Policy: Dos and Don’ts

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. A clear and comprehensive privacy policy is extremely important for your website or e-commerce store. This is even more true when you are using an analytics service such as Piwik PRO. Online users are increasingly interested in how their private…
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April 20, 2016

3 steps to optimizing conversion funnel with Piwik PRO segments

All online cart owners have been there. We’re all probably familiar with this type of story no matter the type of products we offer. Our users browse the catalogue, examine the products on offer and make comparisons. They select some products, add them to the basket, then perhaps add a few more. They might even…
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April 5, 2016

Being a "Good Guy" When Collecting and Analyzing User Data

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing…
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March 31, 2016

Sensitive data, profiling, and your web analytics

With so much of our time spent online, our activity logs can reveal a lot of personal information considered as sensitive data. All websites we visit or keywords we search can be a valuable source of information that can be used to enrich our profiles and subsequently help advertisers find the right segments for their…
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December 16, 2015

6 things you must know when reading referrer report data

In our previous blog, we mentioned how tracking your referrers may lead to traffic success. If you follow the advice, the reports can become the top factor for better understanding your audience. Here’s a short guide on how to make use of referrer data provided by Piwik PRO in order to drive more traffic to…
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