March 31, 2016
Sensitive data, profiling, and your web analytics
With so much of our time spent online, our activity logs can reveal a lot of personal information considered as sensitive data. All websites we visit or keywords we search can be a valuable source of information that can be used to enrich our profiles and subsequently help advertisers find the right segments for their […]
Read moreMarch 22, 2016
How to Classify Risk of Web-Analytics Data and Assign Responsibilities in Your Organization
Data is the new oil, to steal the legendary Ann Winbland’s quote. Treated as an economic asset, it can, and does indeed, get monetized, and while we’re observing a heated debate around data ownership, the practice of sharing information with third parties is also becoming common. As information ecosystems are getting more complex and you […]
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December 16, 2015
6 things you must know when reading referrer report data
In our previous blog, we mentioned how tracking your referrers may lead to traffic success. If you follow the advice, the reports can become the top factor for better understanding your audience. Here’s a short guide on how to make use of referrer data provided by Piwik PRO in order to drive more traffic to […]
Read moreDecember 10, 2015
How to read and fully understand your referrer reports in Piwik PRO Analytics?
Every savvy marketer knows without proper insight into your traffic sources, you might be missing out on valuable information. Your brand or products are mentioned and linked to in many different places across the web; wouldn’t it be useful to get to know them all? Luckily, Piwik provides you with a comprehensive report on which […]
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September 18, 2015
What is a Piwik PRO Action and What Does It Mean For My Business?
In a nutshell, a Piwik PRO action is your visitor’s activity as registered by your analytics platform. Even if your website is not an online store, it still counts as your online business card and can bring in some revenue. Gathering data on your website, you can see which pages or sections your users are […]
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August 31, 2015
How to Set Up and Track Goal Revenue in Piwik PRO?
Even if your website is not an online shop, you may want to track goal revenue. At the end of the day, your website makes some money in one way or another, even if it consists of just a few pages presenting your business online. In this blog post we will cover why it is […]
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May 5, 2015
Piwik PRO 101 – URL Tagging Best Practices
So, you’ve started running some paid or organic marketing activities to drive more traffic to your website, or you may have started some online partnerships. But wait a second, wouldn’t it be great to know exactly how well your campaigns are doing? And wouldn’t you like to know exactly where your visitors come from? If […]
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April 7, 2015
Web Analytics Segmentation as a Road to Enlightenment
Segmenting data in web analytics may be an old concept that has been in existence since the first free web analytics tools such as Google Analytics, Yahoo Analytics and Piwik PRO. However, it is not always obvious what it is all about. So, let’s shed some light on web analytics segmentation and what it can […]
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