Blog - Piwik PRO

January 27, 2025

Customer Data Platform is now available for all Piwik PRO users

The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs. With Piwik PRO Core, you can use an all-in-one integrated data…
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January 27, 2025

Unlock the power of customer data: A Piwik PRO data activation playbook

Discover our data activation playbook and learn how to make your customer data work for you with Piwik PRO’s Customer Data Platform (CDP). Explore real-life use cases crafted by industry experts, including Juliana Jackson, Arpit Choudhury, Glenn Vanderlinden, and Michał Idziak, and see how to apply customer data to drive personalized experiences and effective marketing…
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January 23, 2025

Server-side tagging use cases: How can you benefit from data stream consolidation

Data stream consolidation is one of the key features of server-side tagging. It involves taking one incoming data stream, such as GA4, Piwik PRO, Stape, or others, and distributing it to many outputs. Instead of sending the same event to different vendors – for example, when a customer adds an item to a cart –…
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November 27, 2024

Unlocking the potential of digital analytics in finance and banking

Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors.
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November 18, 2024

How can server-side tracking help your business?

Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
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November 15, 2024

How to use raw data in web analytics

Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…
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November 8, 2024

Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset

After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…
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November 5, 2024

How do Google’s Enhanced Conversions and Meta’s Advanced Matching impact analytics

Privacy regulations such as GDPR and CCPA have significantly changed how companies can track and measure user interactions online. Additionally, the rise of adblockers and browser tracking restrictions limit the use of third-party cookies on the web. Users are blocking and deleting cookies due to a lack of trust in the AdTech industry and what…
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October 25, 2024

The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics

On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…
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October 15, 2024

Cross-platform analytics: Deep dive into benefits for various businesses

Users no longer follow a neat and organized path when interacting with products and services. The customer journey is much more complex than it used to be. Visitors use different platforms, often switching between native apps, mobile apps, and desktop browsing as they progress toward becoming clients. For instance, customers could begin on the website…
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