Blog - Piwik PRO

February 22, 2026

4 ways to make your analytics HIPAA-compliant: Implementation guide

Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.
February 20, 2026

Is Google Analytics HIPAA-compliant?

If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…
February 17, 2026

HIPAA-compliant marketing & advertising: How to run compliant campaigns in healthcare

Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…
February 15, 2026

PHI vs PII in HIPAA: Healthcare marketing compliance guide

Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…
February 10, 2026

Piwik PRO recognized as the Emerging Partner of the Year by Acquia

Organizations in regulated industries face a persistent challenge: they need sophisticated analytics and personalization to stay competitive, but must also meet strict requirements around data protection and user consent. For teams using enterprise digital experience platforms, this often means choosing between powerful marketing tools or compliance-first approaches. We’ve been working to solve this through our…
February 8, 2026

How can healthcare organizations benefit from using a customer data platform (CDP)

Note: This article references our Customer Data Platform, now called Data Activation. All HIPAA compliance features remain the same. Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to…
January 27, 2026

Banking website analytics for financial services: Tracking without compromising customer trust

You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.
January 12, 2026

Five things every marketer should know about web analytics in 2026

Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
November 27, 2025

First-party analytics without consent: Your Digital Omnibus compliance guide

The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
November 10, 2025

University website personalization: First-party data strategies for student recruitment and retention

University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.