Blog - Piwik PRO

November 18, 2019

The CJEU sheds more light on trackers and consent requirements

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to…
November 13, 2019

Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this…
November 5, 2019

Ultimate Guide to Piwik PRO Event Tracking

Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.
October 31, 2019

7 Steps to Measure and Boost Product Adoption with Analytics

Find out how you can use analytics to measure product adoption. Get inspired by best practices to improve feature adoption and make products users will stick with.
October 21, 2019

Tracking Marketing and SEO Campaign Performance with Piwik PRO

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short…
October 16, 2019

The New Piwik PRO Analytics Suite 10.0. – Create Reports Easier and Faster

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions…
September 23, 2019

What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s…
September 11, 2019

How to use data visualization in web analytics

If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put…
September 5, 2019

User ID analytics overtakes cookies in accurate customer tracking

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behavior. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through…
August 19, 2019

How to achieve fuller and deeper insights with Piwik PRO analytics dashboards

The wealth of data organizations generate today, can make you giddy. Gaining insight thereout becomes at best challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize data, not only offer you a swift glance at your…