Blog - Piwik PRO

March 10, 2017

Raw Data Access – Using Piwik PRO for Advanced Attribution Modeling

Unlike other analytics platforms, such as Google Analytics (GA) which are hosted in the service provider’s Cloud, Piwik can be hosted on-premises or in the private cloud in a dedicated database or on dedicated hardware. Cloud-based solutions generally have API limitations around data export. And if you’re an analyst who’s using analytics as a data…
March 8, 2017

A complete guide to campaign tracking in your web analytics platform

So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics…
February 15, 2017

How Your Web Analytics Can Team Up With a Tag Manager for Better Insights

Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the…
February 9, 2017

5 Things to Consider Before You Set Your Mind on a Self-Hosted Analytics Platform

If you are here, you may be considering running a self-hosted analytics platform on your own servers. It surely is the most secure and efficient way of running a web analytics tool: First of all, you know exactly where your data is kept as it is stored either on your premises or on the servers…
February 8, 2017

Why you really need a DMP in your marketing stack

Show me your marketing stack and I’ll tell you whether you’re a smart marketer or not. Yes, it’s that simple. No tests, no questions, no vetting your past experience. Just show me the tools you use, and I’ll tell you whether you are a smart digital marketer or not. Because, you see, there’s one telltale…
February 1, 2017

How Can A DMP Help With Cross-Device Attribution?

Cross-device attribution. These 3 words are responsible for headaches, missed opportunities, and ad waste for online advertisers and marketers everywhere. And while it’s true that cross-device attribution is hard, there is a solution, and like most solutions to today’s advertising and marketing problems, it involves data, in particular, a data management platform (DMP). How Can…
January 20, 2017

6 Problems to Solve When Choosing Web Analytics for Financial Services And Banking

Have you ever tried to select web analytics for financial services and banking? If you haven’t, let us warn you: it’s not a walk in a park. It’s more like cutting your way through the jungle of data privacy rules and regulations you’ll have to adhere to. You won’t have the luxury of settling for…
January 19, 2017

Using PII in a DMP: What Are the Implications?

In case you hadn’t heard – data management platforms (DMPs) are all the rage these days. Optimizing media buying and monetizing audience data is more important than ever and a big part of that is personalization. But when it comes to using personal data – or Personally Identifiable Information (PII) – things get a bit…
January 18, 2017

ePrivacy Regulation: what will the new EU law mean for your business?

On January 10, 2017, the European Commission has published an official draft of the so-called ePrivacy legislation which changes its status from a Directive to a Regulation. Not sure what this means? The change will have far-reaching consequences for EU law as the new ePrivacy regulation will surely impact the way business software is used.…
January 13, 2017

A Simple Segmentation Framework to Leverage Your Web Analytics Data

“It is a capital mistake to theorize before one has data,” as Sherlock Holmes put it. We live in times when a deficit of data is no longer a problem. On the contrary, the abundance of data may feel like information overload and does not necessarily translate into actionable knowledge. Aggregate data is neutral and…