-
Data privacy liabilities and different software delivery models: how to stay on the safe side?
Web analytics has become an essential tool for companies seeking to build a comprehensive profile of their customer base. However, obtaining insights on individuals should be done within the boundaries of legal obligations, ethical considerations and customer expectations. Your data privacy liabilities will depend greatly on the software delivery model your company deploys. Since trust…
-
10 common reasons why web analytics may be lying to you
Yes, we said it. Web analytics tools can lie, skew your reports and hurt your business. Bad numbers leads to bad decisions, right? When the problem of false data occurs, it may be hard to get rid of. And it may even be difficult to spot, as in most cases your reports can display data…
-
3 Concrete Reasons to Use a Full Marketing Stack
Do you have any idea how many smartphone apps there are available to download? Okay, I’ll help you – a ton. The Apple App Store alone offers roughly 2 million. Now that’s great for doing all sorts of things on the go – from playing games, looking up words in a foreign language or even…
-
DSP vs DMP vs DMP-DSP Hybrid: What’s the difference?
Advertising veterans still remember the days when they would pick up the phone and call a publisher’s sales team and put in an order for an online media campaign. And while the direct, person-to-person way of purchasing and selling media still exists with large advertisers and publishers, most advertisers, agencies, and brands have turned to…
-
How Does Data Collection Work in a DMP?
Most companies utilize multiple data-collection tools, including those that collect data from online sources (e.g. web analytics and marketing-automation platforms) and from offline sources (e.g. transaction systems). The fact that large amounts of data are collected from a variety of sources makes the gathering of all these data sets together in one place very important…
-
How Can You Use a DMP for Audience Extension?
With recent trends in digital advertising focused on personalization and targeting, there might be a tendency for lift to take precedence over reach. But don’t be fooled… Every marketer on the face of the earth would love to extend the audience for their campaign content – preferably at the lowest cost possible. Regardless of whether…
-
Tag Management and a DMP: A Perfect Match
Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible –…
-
Segmentation Methods in a DMP: Live or Fixed?
A Data Management Platform (DMP) wouldn’t be much without audience segmentation. In fact it wouldn’t be able to help marketers and advertisers much at all. The same goes for the data you want to use for your marketing efforts – without breaking it up into actionable pieces, you won’t accomplish much.
-
Key Considerations to Help Choose the Right DMP
There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)?…
-
Infographic: JavaScript Tracking vs. Web Log Analytics
Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities.However,…
Piwik PRO blog
Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
Categories
- Analytics (184)
- Banking & finance (14)
- Comparisons (12)
- Consent Manager (8)
- Conversion optimization (24)
- Customer Data Platform (17)
- Data management (57)
- Data Privacy & Security (3)
- Data privacy & security (122)
- GDPR (52)
- Government (8)
- Healthcare (18)
- Interviews (24)
- News & releases (43)
- Personalization (22)
- Product best practices (25)
- Tag Manager (10)
- Uncategorized (1)
- Use cases (36)
Newsletter
Sign up to receive the latest Piwik PRO news and insights in your inbox.