Blog - Piwik PRO

January 20, 2017

6 Problems to Solve When Choosing Web Analytics for Financial Services And Banking

Have you ever tried to select web analytics for financial services and banking? If you haven’t, let us warn you: it’s not a walk in a park. It’s more like cutting your way through the jungle of data privacy rules and regulations you’ll have to adhere to. You won’t have the luxury of settling for…
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January 19, 2017

Using PII in a DMP: What Are the Implications?

In case you hadn’t heard – data management platforms (DMPs) are all the rage these days. Optimizing media buying and monetizing audience data is more important than ever and a big part of that is personalization. But when it comes to using personal data – or Personally Identifiable Information (PII) – things get a bit…
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January 18, 2017

ePrivacy Regulation: what will the new EU law mean for your business?

On January 10, 2017, the European Commission has published an official draft of the so-called ePrivacy legislation which changes its status from a Directive to a Regulation. Not sure what this means? The change will have far-reaching consequences for EU law as the new ePrivacy regulation will surely impact the way business software is used.…
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January 13, 2017

A Simple Segmentation Framework to Leverage Your Web Analytics Data

“It is a capital mistake to theorize before one has data,” as Sherlock Holmes put it. We live in times when a deficit of data is no longer a problem. On the contrary, the abundance of data may feel like information overload and does not necessarily translate into actionable knowledge. Aggregate data is neutral and…
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January 12, 2017

3 Features You Need to Use PII in a DMP

People are getting a bit jumpy about personal data these days. Just ask the poor folks at Yahoo who have had to announce not one, but two hacks of their email accounts over the last year. The result of such high-profile breaches is that people who never gave much thought about trusting a well-known brand…
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January 10, 2017

Why You Should Use Content Tracking and How to Pull It Off

It goes without saying that your website’s performance hinges on its content. Having invested resources into your website, you want to be certain it delivers the right customer experience to your visitors and, most of all, that it yields expected business results. You bring UX and web designers on board, perform A/B testing, and maybe…
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January 9, 2017

3 Ways Publishers Can Benefit From A Data Management Platform (DMP)

Data management platforms (DMP) have long been associated with companies & vendors on the buy side (e.g. DSPs and ad agencies), but they are increasingly starting to be adopted by those on the supply side, in particular, publishers. Below are 3 ways publishers can benefit from a Data Management Platform (DMP). 1. Increase The Value…
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December 29, 2016

Piwik PRO Blog Roundup: The Most-Read Articles of 2016

Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices,…
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December 2, 2016

The Ultimate Guide to DMP Terminology

Data management platforms (DMPs) are much like a lot of other new technology on the block – fabulously useful, but intimidating for those who are new to the game. Especially if they don’t know all the terminology associated with it. All the new jargon can seriously hinder new adopters from understanding a DMP’s usefulness. With…
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November 28, 2016

What is Taxonomy in a DMP?

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things. In this post, we’ll be talking about the latter, naming things, in particular, otherwise known as taxonomy in a data-management platform (DMP). What is Taxonomy? Taxonomy is a…
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