Blog - Piwik PRO

October 31, 2016

How Does Data Collection Work in a DMP?

Most companies utilize multiple data-collection tools, including those that collect data from online sources (e.g. web analytics and marketing-automation platforms) and from offline sources (e.g. transaction systems). The fact that large amounts of data are collected from a variety of sources makes the gathering of all these data sets together in one place very important…
October 25, 2016

How Can You Use a DMP for Audience Extension?

With recent trends in digital advertising focused on personalization and targeting, there might be a tendency for lift to take precedence over reach. But don’t be fooled… Every marketer on the face of the earth would love to extend the audience for their campaign content – preferably at the lowest cost possible. Regardless of whether…
October 19, 2016

Tag Management and a DMP: A Perfect Match

Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible –…
October 17, 2016

Segmentation Methods in a DMP: Live or Fixed?

A Data Management Platform (DMP) wouldn’t be much without audience segmentation. In fact it wouldn’t be able to help marketers and advertisers much at all. The same goes for the data you want to use for your marketing efforts – without breaking it up into actionable pieces, you won’t accomplish much.
October 13, 2016

Key Considerations to Help Choose the Right DMP

There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)?…
October 11, 2016

Infographic: JavaScript Tracking vs. Web Log Analytics

Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities.However,…
October 10, 2016

How to Use a DMP for Content Personalization

The web is a wild and woolly jungle of information, channels, and devices. Nobody knows this more than advertisers and marketers desperate to find ways to personally connect with customers online, which is why they are becoming keener on leveraging technology for content personalization to cut through the digital maze. The beauty of content personalization…
October 4, 2016

How Does Audience Segmentation in a DMP Work?

To some people a data management platform (DMP) can seem a bit boring. Maybe it’s because the term “management” is so general that it ends up sounding a bit bland, a bit too open-ended. The same could be said of “managing” a fast food restaurant or “managing” a baseball team – the word “manage” just…
October 3, 2016

The 3 Smart Ways to Use a DMP

Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that…
September 30, 2016

When Can You Use PII for Online Advertising and Marketing?

The way companies conduct their advertising and marketing activities has changed a lot since the popularization of the Internet. Previously, companies would collect consumer information such as name, address, age, etc. The Internet created new pieces of user data and information and companies now collect items (in addition to basic user data) like cookies, device…