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What Types of Data Does a DMP Collect, From Where, and How?
Marketers and advertisers use a variety of platforms and applications, and while these tools improve campaigns and increase conversions, there is one major problem with using multiple tools: data is stored in too many different areas (or data silos). This multiple-silo situation means advertisers and marketers are unable to see the full potential of their…
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3 steps to optimizing conversion funnel with Piwik PRO segments
All online cart owners have been there. We’re all probably familiar with this type of story no matter the type of products we offer. Our users browse the catalogue, examine the products on offer and make comparisons. They select some products, add them to the basket, then perhaps add a few more. They might even…
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Being a "Good Guy" When Collecting and Analyzing User Data
This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing…
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What are the benefits of using a Tag Manager?
It’s hard to keep everyone happy all the time, but a tag manager will go a long way towards accomplishing this, and there are a lot of digital enterprises that can benefit from it. Why? To grasp the tangible benefits that a tag manger provides to marketers, we must first understand what a tag manager…
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Sensitive data, profiling, and your web analytics
With so much of our time spent online, our activity logs can reveal a lot of personal information considered as sensitive data. All websites we visit or keywords we search can be a valuable source of information that can be used to enrich our profiles and subsequently help advertisers find the right segments for their…
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General Data Protection Regulation (GDPR): Actionable Facts and Steps to Follow
By the end of 2015, the European Commission agreed on a new General Data Protection Regulation (GDPR). A growing tendency to implement and develop a customer-centric approach requires reassessing outdated privacy laws.
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Be #PrivacyAware and Celebrate Data Privacy Day with Piwik PRO
Today we are celebrating International Data Privacy Day! The theme for this edition is Respecting Privacy, Safeguarding Data and Enabling Trust. As huge privacy enthusiasts at Piwik, we support and promote this great initiative.
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6 things you must know when reading referrer report data
In our previous blog, we mentioned how tracking your referrers may lead to traffic success. If you follow the advice, the reports can become the top factor for better understanding your audience. Here’s a short guide on how to make use of referrer data provided by Piwik PRO in order to drive more traffic to…
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How to read and fully understand your referrer reports in Piwik PRO Analytics?
Every savvy marketer knows without proper insight into your traffic sources, you might be missing out on valuable information. Your brand or products are mentioned and linked to in many different places across the web; wouldn’t it be useful to get to know them all? Luckily, Piwik provides you with a comprehensive report on which…
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5 Actionable Recommendations to Help You Deal With the Consequences of Safe Harbor
The renouncement of the Safe Harbor agreement means that every company serving European customers now needs to reassess its data practices. How should you tackle the upcoming changes? Dr. Carsten Ulbricht, a lawyer and partner of BARTSCH Rechtsanwälte, provides sound advice on how to adjust to this new situation.
Piwik PRO blog
Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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