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![Data privacy laws in the United States and how they affect your business [UPDATED]](https://piwik.pro/wp-content/uploads/2019/11/2019-11-27_data-privacy-laws-united-states_blog-2.png)
Data privacy laws in the United States and how they affect your business [UPDATED]
In this post we discuss some of the most recent US privacy laws, their scope, impact on your analytics and digital marketing activities, and what you can do as a company to ensure compliance.
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![Customer lifetime value: what it is and why it is important for your business [Updated]](https://piwik.pro/wp-content/uploads/2018/09/2018-09-14_Customer-lifetime-value_blog-2.png)
Customer lifetime value: what it is and why it is important for your business [Updated]
Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means…
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Max Ossé: It’s just a matter of time until we see data privacy regulations that cover the United States as a whole
Maciej Zawadziński: A recent Pew Research survey confirms that US citizens are getting more concerned about the security of their personal data online. What is the cause of this? What has contributed to the growing distrust towards using online services and products? Max Ossé: I think it’s a confluence of a few factors. The first…
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How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)
An emphasis on customer concerns, privacy and security is important to about 90% of those surveyed by Morning Consult. This leads to a problem for financial institutions of all kinds to balance regulatory compliance with providing customers with personalized offers. Banks need data about the customer journey to understand their clients’ preferences and compete in…
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What is a trusted execution environment (TEE) and how can it improve the safety of your data?
If you’re using analytics or other marketing platforms to process personal data, including sensitive data, you might be wondering how to make sure it’s properly protected against cyberattacks. Collecting data using privacy-friendly software deployed on secure servers is only one piece of the puzzle. There’s even more ways to protect your data collection, including employing…
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Christophe Alves: Brands that find new ways to build trust with their consumers will increase their market share
Maciej Zawadziński: In the EU, 41% of residents don’t want to share personal data with private companies. In the US, 69% think that companies will use their personal information in ways they wouldn’t be comfortable with. In your opinion, where does this general lack of trust come from? Christophe Alves: Based on our discussions with…
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CNIL’s consent exemption for Piwik PRO – What it means for you and the analytics data you collect
CNIL has added Piwik PRO Analytics Suite to the list of analytics platforms that can be used to collect data without consent in France.
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Tim Schumacher: It’s impossible to be online and not in the orbit of Big Tech
Maciej Zawadziński: Big Tech has built their dominant position on the market with interconnected products and services. Nowadays, the quality of their offering has gotten even better. So why is Big Tech’s image worse than ever? Tim Schumacher: In some ways, it seems an unavoidable reality due to the sheer size of Big Tech and…
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New Tableau Integration released as part of Piwik PRO Analytics Suite 15.5
Piwik PRO Analytics Suite 15.5.0 is now available. It introduces many improvements and updates, but the biggest one is a new integration with Tableau, the popular business intelligence and visualization platform. Here is the full changelog for Piwik PRO Analytics Suite 15.5.0 It’s been possible for years to export data from Piwik PRO to Tableau,…
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What is privacy-friendly analytics?
Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that respects privacy and delivers relevant insights.
Piwik PRO blog
Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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