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Data Layer

3 results for tag: Data Layer

How Data Layer Helps You Improve Your Analytics Strategy

Published: June 18, 2019 Author , Category Analytics, Tag Manager

If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a Data Layer. Data Layers also offer a great method for structuring […]

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How to Work on Analytics Platforms and Not Overwhelm the People You’re Doing It For

Published: April 25, 2019 Updated: July 4, 2019 Author Category Analytics

Whether you’re providing IT services to a client or working on an internal team, building an analytics capability requires more than just technical know-how. You can’t move faster than an organization is ready for. This calls for a gradual approach to keep clients engaged as you help them steadily increase their analytics IQ.One of our […]

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4 Reasons To Consider An On-Premises Tag Manager

Published: February 7, 2017 Updated: June 18, 2019 Author Category Data Privacy & Security, Tag Manager

Tag management systems – or tag managers as they’re more commonly known – are fast becoming a staple of digital marketing. Okay, let’s be blunt: if you’re not using a tag manager, you’re getting left in the dust. Perhaps no other tool in the marketer’s arsenal of weapons allows him or her to operate as […]

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