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The legal term data privacy includes the protection of a Data subject against unauthorized collection, storage or disclosure of their personal data. Legal regulations, including GDPR , aim to oversee how companies handle user data. Thus, privacy has become a key factor within online marketing.
More about data privacy on the Piwik PRO blog: Data privacy.
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
