The legal term data privacy includes the protection of a Data subject against unauthorized collection, storage or disclosure of their personal data. Legal regulations, including GDPR , aim to oversee how companies handle user data. Thus, privacy has become a key factor within online marketing.

More about data privacy on the Piwik PRO blog: Data privacy.


  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.