The legal term data privacy includes the protection of a Data subject against unauthorized collection, storage or disclosure of their personal data. Legal regulations, including GDPR , aim to oversee how companies handle user data. Thus, privacy has become a key factor within online marketing.

More about data privacy on the Piwik PRO blog: Data privacy.


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    Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…

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  • Is Google Analytics HIPAA-compliant?

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