Data protection authority (DPA)

A data protection authority (DPA) is an independent public authority that supervises the application of the data protection law and protects the fundamental rights and freedoms of data subjects related to the processing of Personal data . Each EU Member State has its own DPA.

The primary roles of DPAs in the EU involve:

  • Handling data breach reports.
  • Consistently interpreting and enforcing Data privacy and protection laws across the EU.
  • Offering expert advice to businesses on data protection issues and compliance.
  • Managing complaints from individuals alleging GDPR violations.
  • Interpreting aspects of EU law, particularly regarding GDPR.
  • Managing fines and other noncompliance penalties.
Data controllers

are typically obligated to inform users about their right to lodge a complaint and provide information about the DPA to reach out to.


  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…