Dimensions are characteristics, attributes of data like events or sessions tracked by Web analytics . A dimension is a description of your data that usually contains words rather than numbers. It’s a set of information that is sent with an event, e.g URL where the event occurred, a user’s browser, goal Conversion , revenue, etc. For instance, using page views as a metric and URL as a dimension you can find out how many times a given URL was viewed.

List of Piwik PRO dimensions can be found here:

Dimensions and metrics


  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

  • How can healthcare organizations benefit from using a customer data platform (CDP)

    Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…