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Dimension

Dimensions are characteristics, attributes of data like events or sessions tracked by Web analytics . A dimension is a description of your data that usually contains words rather than numbers. It’s a set of information that is sent with an event, e.g URL where the event occurred, a user’s browser, goal Conversion , revenue, etc. For instance, using page views as a metric and URL as a dimension you can find out how many times a given URL was viewed.

List of Piwik PRO dimensions can be found here:

Dimensions and metrics

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

Other definitions

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