Dimensions are characteristics, attributes of data like events or sessions tracked by Web analytics . A dimension is a description of your data that usually contains words rather than numbers. It’s a set of information that is sent with an event, e.g URL where the event occurred, a user’s browser, goal Conversion , revenue, etc. For instance, using page views as a metric and URL as a dimension you can find out how many times a given URL was viewed.

List of Piwik PRO dimensions can be found here:

Dimensions and metrics


  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

  • Life after GA4: Why EU organizations are going local

    When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…