Blog - Piwik PRO

July 6, 2021

Max Ossé: It’s just a matter of time until we see data privacy regulations that cover the United States as a whole

Maciej Zawadziński: A recent Pew Research survey confirms that US citizens are getting more concerned about the security of their personal data online. What is the cause of this? What has contributed to the growing distrust towards using online services and products? Max Ossé: I think it’s a confluence of a few factors. The first…
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July 5, 2021

How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

An emphasis on customer concerns, privacy and security is important to about 90% of those surveyed by Morning Consult. This leads to a problem for financial institutions of all kinds to balance regulatory compliance with providing customers with personalized offers. Banks need data about the customer journey to understand their clients’ preferences and compete in…
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July 1, 2021

What is a trusted execution environment (TEE) and how can it improve the safety of your data?

If you’re using analytics or other marketing platforms to process personal data, including sensitive data, you might be wondering how to make sure it’s properly protected against cyberattacks. Collecting data using privacy-friendly software deployed on secure servers is only one piece of the puzzle. There’s even more ways to protect your data collection, including employing…
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June 29, 2021

Christophe Alves: Brands that find new ways to build trust with their consumers will increase their market share

Maciej Zawadziński: In the EU, 41% of residents don’t want to share personal data with private companies. In the US, 69% think that companies will use their personal information in ways they wouldn’t be comfortable with. In your opinion, where does this general lack of trust come from? Christophe Alves: Based on our discussions with…
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June 24, 2021

CNIL’s consent exemption for Piwik PRO – What it means for you and the analytics data you collect

CNIL has added Piwik PRO Analytics Suite to the list of analytics platforms that can be used to collect data without consent in France.
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June 22, 2021

Tim Schumacher: It’s impossible to be online and not in the orbit of Big Tech

Maciej Zawadziński: Big Tech has built their dominant position on the market with interconnected products and services. Nowadays, the quality of their offering has gotten even better. So why is Big Tech’s image worse than ever? Tim Schumacher: In some ways, it seems an unavoidable reality due to the sheer size of Big Tech and…
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June 9, 2021

New Tableau Integration released as part of Piwik PRO Analytics Suite 15.5

Piwik PRO Analytics Suite 15.5.0 is now available. It introduces many improvements and updates, but the biggest one is a new integration with Tableau, the popular business intelligence and visualization platform. Here is the full changelog for Piwik PRO Analytics Suite 15.5.0 It’s been possible for years to export data from Piwik PRO to Tableau,…
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June 2, 2021

What is privacy-friendly analytics?

Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that respects privacy and delivers relevant insights.
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May 21, 2021

Data processing agreement: 7 elements every GDPR-compliant DPA should have

The summary If you want to know how to write a lawful data processing agreement (DPA), you’re in the right place. In this blog post, we’ll walk you through all the important elements of a DPA under the General Data Protection Regulation (GDPR). Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly…
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March 24, 2021

Web analytics for governments part 3: Working with operational KPIs

This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of GBBO. From this…
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