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How to achieve fuller and deeper insights with Piwik PRO analytics dashboards
The wealth of data organizations generate today, can make you giddy. Gaining insight thereout becomes at best challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize data, not only offer you a swift glance at your…
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What is second-party data and how can it improve your marketing tactics?
No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate,…
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How to Choose the Right Product Analytics Vendor
The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show…
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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms
The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences previously created in CDP when preparing remarketing campaigns. In other words, because you know your users (even…
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More Power and Flexibility with New Piwik PRO Analytics Suite 9.0.0
A new month and a new Piwik PRO. We’re proud to announce that our Analytics Suite 9.0.0 is ready for blast off, loaded with upgrades and more powerful than ever before. On July 11, our customers will be able to see for themselves the effects of new enhancements and fixes. We’ve gone the extra mile…
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How a cookie audit can get you up to date in today’s digital privacy landscape
Evolving from a simple document to improve website usability, have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part. In this post we cover how first-party, third-party and…
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Analytics dashboards: everything you need to know to build effective dashboards
As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your…
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How data layer helps you improve your analytics strategy
If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a data layer. data layers also offer a great method for structuring…
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7 Areas to Consider to Improve a Digital Bank Account Opening Process
With customers’ expectations on the rise, banks are engaged in a fierce competition to provide top-notch digital products and build satisfaction among a wider audience. Without setting foot in a branch, people can now open accounts via a mobile or desktop app, which offers the great conveniences of speed, security, and 24-hour availability. Still, the…
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Integrating your CDP with Ad Platforms for Customer Journeys that Convert
The customer journey gives you insight into the changing needs of your customers, from discovery to purchase. By identifying where individuals are along the customer journey, you can plan actions to help them progress forward smoothly. Charting the customer journey for your company gives you a roadmap that will serve as the foundation of your…
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