Author
Karolina Matuszewska
Senior Content Marketer
Writer and content marketer. Transforms technical jargon into engaging and informative articles.
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January 24, 2019
4 steps to optimize visitor engagement with your website using the content efficiency report
How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand […]
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January 3, 2019
How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]
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December 3, 2018
Discover your landing page issues with message match report
Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get…
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November 19, 2018
How to find website conversion problems with cross-device & cross-browser reports
Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best…
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September 12, 2018
7 steps to make data-based decisions with web analytics
Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]
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August 31, 2018
Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs
Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]
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August 17, 2018
First-party vs third-party cookies: why first-party is the way to go
Although it’s been a long time since Cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll…
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August 6, 2018
The Updated Piwik PRO Analytics Suite 6.2.0 Is Here!
With the beginning of the month we’re glad to announce that Piwik PRO Analytics Suite has been upgraded to version 6.2.0. The official release to our customers was on July 31 this year. The software update brings various new capabilities along with performance improvements, which is the result of numerous meetings, discussions, and significant input […]
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August 2, 2018
Privacy by design under the GDPR
We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]
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July 19, 2018
What Is Evercookie and Why You Should Avoid It for Privacy’s Sake
Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing: Evercookie super cookies cookie forever persistent cookies and so on… Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, then […]
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