Author
Karolina Matuszewska
Senior Content Marketer
Writer and content marketer. Transforms technical jargon into engaging and informative articles.
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May 31, 2019
What to expect from Google Chrome’s new privacy features
After Safari’s intelligent tracking prevention mechanisms, Alphabet follows suit. This marks the beginning of a paradigm shift in advertising, and possibly a decline of cookies – similar privacy-centered features across many popular browsers crop up one after another. Slowly but surely, Firefox, an open-source browser, jumps on the privacy bandwagon. On May 7th 2019, during […]
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May 21, 2019
4 Ways Product Analytics Optimizes Onboarding in Online Banking
The focus of financial marketers lies in the number of new accounts opened. Acquiring new customers is often the key strategy point for many companies, not only banks. The question is what’s next? Are your customers using their account actively? Gaining account usage insight is crucial since acquiring a new account alone doesn’t guarantee expected […]
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May 13, 2019
What Intelligent Tracking Prevention (ITP) 2.1 means for web analytics & marketing
Apple released Intelligent Tracking Prevention (ITP) 2.1 in March. It updates an already complicated set of rules first released in 2017 for how internet tracking works on Mac and iOS Safari browsers. In general, it makes this tracking much harder. We’ll get to the details shortly, but it’s important to also mention the context of […]
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April 30, 2019
4 steps to apply product analytics to track user onboarding
User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be […]
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April 10, 2019
Product analytics: 42 KPI ideas
Product analytics is a crucial part of how organizations can improve their products, whether it’s an internal single-page application for employees or the next social media phenomenon. There’s no room for a product that is frustrating to use or doesn’t meet user’s expectations.Using data-driven methods also adds credibility to your decisions when you present them […]
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March 20, 2019
Web analytics requirements: 7 steps to improve your analytics strategy
If you want to build a great website, you need to have a solid strategy and clear business requirements. But a good website isn’t just that. If you want to know what is useful and what’s outside of visitors’ interest, you need to include analytics and a tracking plan in your project.Analytics data lets you […]
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March 11, 2019
The New Version Is Here! Meet Piwik PRO Analytics Suite 8.0.
The March product release is here and Piwik PRO Analytics Suite 8.0 is packed with upgrades, improvements and fixes. Our experience and the insights gained from user feedback gave us a solid foundation to make changes and introduce new functionalities. To give you all the details and juicy bits about the newest version of our […]
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February 27, 2019
Piwik PRO: A reasonable Webtrends alternative
You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection for the sensitive data they gather. And if your organization operates in one of them, then […]
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February 25, 2019
How to compare segments and data ranges in custom reports for better analytics insights
With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]
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February 1, 2019
4 burning questions about onboarding personal data and personally identifiable information (PII) to your analytics platform
If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of […]
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