Analytics Archives - Page 12 of 19

March 12, 2020

Why you don't need huge sample sizes for meaningful insights

In a world where data is king, businesses are dealing with a lot of information. Indeed, the Piwik PRO suite helps companies in data-sensitive industries handle customer data responsibly. You can build accurate profiles of your customers, research granular user behaviour patterns, track the customer journey, and integrate first-party data from various online and offline…
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March 10, 2020

How to run web & app analytics projects across banking groups

Collecting behavioral data about app and website visitors and using it in marketing and advertising context has always been a challenge for the financial industry. We’ve tackled this issue in numerous posts on our blog. The problem is even greater for institutions with a worldwide presence. Because of strict privacy and security regulations – both…
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March 5, 2020

What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

Apple released its first version of Intelligent Tracking Prevention (ITP 1.0) in 2017. The following iterations, especially ITP 2.2 and 2.3, complicate an already challenging set of rules for how to hamper online tracking on Mac and iOS Safari browsers.
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February 14, 2020

Google Chrome will wipe out third-party cookies. What’s next?

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies by 2022. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Note After many delays, on July 22, 2024, Google announced it would not deprecate third-party cookies…
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November 18, 2019

The CJEU sheds more light on trackers and consent requirements

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to…
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November 5, 2019

Ultimate Guide to Piwik PRO Event Tracking

Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.
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October 31, 2019

7 Steps to Measure and Boost Product Adoption with Analytics

Find out how you can use analytics to measure product adoption. Get inspired by best practices to improve feature adoption and make products users will stick with.
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October 21, 2019

Tracking Marketing and SEO Campaign Performance with Piwik PRO

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short…
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September 11, 2019

How to use data visualization in web analytics

If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put…
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September 5, 2019

User ID analytics overtakes cookies in accurate customer tracking

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behavior. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through…
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