-
Google Chrome will wipe out third-party cookies. What’s next?
At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies by 2022. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Note After many delays, on July 22, 2024, Google announced it would not deprecate third-party cookies…
-
The CJEU sheds more light on trackers and consent requirements
This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to…
-
Ultimate Guide to Piwik PRO Event Tracking
Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.
-
7 Steps to Measure and Boost Product Adoption with Analytics
Find out how you can use analytics to measure product adoption. Get inspired by best practices to improve feature adoption and make products users will stick with.
-
Tracking Marketing and SEO Campaign Performance with Piwik PRO
Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short…
-
How to use data visualization in web analytics
If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put…
-
User ID analytics overtakes cookies in accurate customer tracking
Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behavior. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through…
-
How to achieve fuller and deeper insights with Piwik PRO analytics dashboards
The wealth of data organizations generate today, can make you giddy. Gaining insight thereout becomes at best challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize data, not only offer you a swift glance at your…
-
What is second-party data and how can it improve your marketing tactics?
No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate,…
-
How to Choose the Right Product Analytics Vendor
The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show…
Categories
- Analytics (185)
- Banking & finance (14)
- Comparisons (13)
- Consent Manager (8)
- Conversion optimization (24)
- Customer Data Platform (19)
- Data management (57)
- Data privacy & security (124)
- Data Privacy & Security (3)
- GDPR (54)
- Government (8)
- Healthcare / HIPAA (19)
- Interviews (24)
- News & releases (43)
- Personalization (22)
- Product best practices (25)
- Tag Manager (10)
- Use cases (36)
Newsletter
Sign up to receive the latest Piwik PRO news and insights in your inbox.