Analytics Archives

July 5, 2018

Device fingerprint tracking in the post-GDPR Era

GDPR, which took effect on 25 May 2018, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is…
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July 2, 2018

What is product analytics: A beginner’s guide

Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, we typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest.
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June 26, 2018

ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the…
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June 20, 2018

How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth…
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May 29, 2018

4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their…
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May 25, 2018

How will GDPR affect your web analytics tracking? [UPDATE]

This blog post was originally published on April 27, 2017 You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been…
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May 22, 2018

Tracking Email Marketing in 4 Steps

Is email dead? You might get this impression when seeing how much effort and attention marketers devote to social media and website optimization strategies. But don’t be misled – your inbox is jam-packed with good reason. The email channel is still the dominant one in the digital marketing ecosystem. A survey by Ascend2 and Research…
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April 30, 2018

How to capture the whole customer journey when dealing with secure member areas

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term customer journey has become even more popular than content marketing and…
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March 20, 2018

Web analytics for remarketing – 4 key steps to follow off and on-site

If you operate within the digital ecosystem, you’re probably familiar with the problem of lost visitors, customers or subscribers. It might even be your biggest bugaboo. These visitors interact with your site, put items in the cart, and suddenly they’re gone. They disappear just before the finishing line, conversion. Does this mean they are lost…
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March 16, 2018

Web Analytics in China: How to Overcome Data Loss and Latency

Chinese Internet regulations, also known as The Great Firewall, are a controversial topic. It has a major impact on the way online companies do business in China, where both local and foreign companies must cooperate with the authorities to ensure compliance. Google is one of the companies that have been most strongly impacted by The…
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