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Piwik PRO & ClickHouse: how we used it to make our reports faster and more efficient
As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In…
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How to build a segmented funnel you can be proud of
Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: However, you have to be aware that with funnels alone you barely scratch the surface of optimization…
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Funnels based on behavioral segmentation: a little-known way to map the entire customer journey
Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually,…
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Why Every Good Digital Strategy Starts with Insights
Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will…
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Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients
In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to…
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Piwik PRO custom reports: 4 sample use cases
Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours…
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7 steps to make data-based decisions with web analytics
Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations…
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Device fingerprint tracking in the post-GDPR Era
GDPR, which took effect on 25 May 2018, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is…
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What is product analytics: A beginner’s guide
Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, we typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest.
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ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?
Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the…
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