Analytics Archives

December 8, 2021

Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms

Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a…
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October 27, 2021

Health data and GDPR: Best practices for analytics in the EU

Analytics platforms give organizations the power to gain insights into how visitors use their websites, apps and products. They also indicate areas that require improvement. Depending on the setup of your platform, your analytics data may or may not contain personal data. If your organization operates in the healthcare sector, analytics data could also reveal…
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September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future? Gerhard Kürner: In the past, the customer journey was often just a theoretical value that wasn’t verifiable. With the increasing number of digital…
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September 27, 2021

Compare 6 free web analytics platforms (product analytics included)

Download the full 65-point comparison table of free web analytics platforms (direct link, no form to fill out). We’ll walk through the highlights in this article, but the full table provides a valuable overview of the products we’re comparing. Why use a free web analytics platform? Free web analytics platforms are limited. Thus to get…
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September 7, 2021

Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization

Maciej Zawadziński: How would you define modern citizens? What differentiates them from the kinds of citizens that preceded them? What do modern citizens expect from interactions with the public sector? Sergio Jiménez: Current citizens are the fruit of a 30 or 40 year-long process. We can’t understand them without a reference to the early 80s…
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August 26, 2021

Everything you need to know about cookie consent in the EU

We Europeans love cookies. There is Italian cantuccini, German lebkuchen, French navette and Dutch stroopwafels. But love only goes so far. A type of cookie we’re not a fan of is the digital cookie. Cookies on the internet are used to remember our preferences or track us across the World Wide Web. This can have…
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August 17, 2021

Fleur Boesenkool & Niels Dekker: Great public sector websites give visitors a peace of mind

Maciej Zawadziński: You work with both commercial customers and the public sector. Do you see any differences between how organizations from the sectors build their websites? Niels Dekker: What I like about public sector websites is that they give the visitor peace of mind. I always advise to embrace this feeling when optimizing a website.…
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July 22, 2021

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik…
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July 20, 2021

Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government

Maciej Zawadziński: The private sector is often used as a benchmark in evaluating the online presence of government organizations. Public institutions work very differently than companies, so what is the point of doing that? Toon Vuursteen: I always advise public institutions not to take the private sector as an example too much. Of course, there…
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July 8, 2021

Customer lifetime value: what it is and why it is important for your business [Updated]

Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means…
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