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Product analytics & DiGA: How to optimize your health app for the German market
A DiGA is a digital health application regulated by a specific German law called the digital health applications regulation (DiGAV). The law protects personal data collected from patients using a DiGA. In return, the vendor may bill health insurances for the service. The German Federal Institute for Drugs and Medical Devices (BfArM) has created a
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Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience
Maciej Zawadziński: The Health Insurance Portability and Accountability Act (HIPAA) regulates how US patients’ healthcare information should be protected. Why are some healthcare organizations reluctant to adopt a data-driven approach to marketing? Is it hard to achieve compliance under HIPAA? Joe Christopher, VP Analytics at Blast Analytics: HIPAA extends well beyond the digital experience and
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10 things to consider for improving user experience with web analytics
Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also,
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Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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Find a Matomo alternative: An in-depth comparison of analytics platforms
Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. A lot of companies choose Matomo because it has a strong approach to privacy and is a great fit for small
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Health data and GDPR: Best practices for analytics in the EU
Analytics platforms give organizations the power to gain insights into how visitors use their websites, apps and products. They also indicate areas that require improvement. Depending on the setup of your platform, your analytics data may or may not contain personal data. If your organization operates in the healthcare sector, analytics data could also reveal
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Gerhard Kürner: The marketing of the future will work on first-party data
Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future? Gerhard Kürner: In the past, the customer journey was often just a theoretical value that wasn’t verifiable. With the increasing number of digital
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Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization
Maciej Zawadziński: How would you define modern citizens? What differentiates them from the kinds of citizens that preceded them? What do modern citizens expect from interactions with the public sector? Sergio Jiménez: Current citizens are the fruit of a 30 or 40 year-long process. We can’t understand them without a reference to the early 80s
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Everything you need to know about cookie consent in the EU
We Europeans love cookies. There is Italian cantuccini, German lebkuchen, French navette and Dutch stroopwafels. But love only goes so far. A type of cookie we’re not a fan of is the digital cookie. Cookies on the internet are used to remember our preferences or track us across the World Wide Web. This can have
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Fleur Boesenkool & Niels Dekker: Great public sector websites give visitors a peace of mind
Maciej Zawadziński: You work with both commercial customers and the public sector. Do you see any differences between how organizations from the sectors build their websites? Niels Dekker: What I like about public sector websites is that they give the visitor peace of mind. I always advise to embrace this feeling when optimizing a website.
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