Category

Personalization

Find out how to apply Personalization tool for sound marketing strategies. Learn how to create tailored content that enrich your marketing tactics and help you provide better customer experience.

14 results for category: Personalization

6 Key Questions About Rule-Based Personalization, Answered

Published: August 28, 2017 Updated: June 25, 2019 Author Category Personalization

Personalization is a powerful force that propels today’s digital marketing. The notion itself is nothing new. The approach of setting specific rules that control it, however, is quite fresh. It empowers marketers to boost customer experience by providing an individual user with unique content that matches their preferences. Skillfully wielded it will increase conversion and […]

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How to Leverage Content Personalization for a Better Banking Experience

Published: May 11, 2017 Updated: March 5, 2019 Author Category Banking & Finance, Personalization

With the proliferation of banking institutions and progressing digitalization of the world, banks are becoming more and more customer-centric. Technology has changed customers’ expectations for good and banks, just like telcos and retailers, need to follow suit and adapt to the busy day-to-day lives of their customers. Hardly anyone steps inside a bank these days […]

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The Power of Personalized Content

Published: May 4, 2017 Updated: September 4, 2018 Author Category Personalization

This article originally was published on ABA Bank Marketing. Consider these three channels where financial services brands can boost marketing ROI. Financial marketers are at a crossroads. Today’s consumers almost never have to step foot in a bank and can even apply for a mortgage in minutes right from their smartphone. Digital marketing has also […]

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How to Use a DMP for Content Personalization

Published: October 10, 2016 Updated: February 28, 2018 Author Category Personalization

The web is a wild and woolly jungle of information, channels, and devices. Nobody knows this more than advertisers and marketers desperate to find ways to personally connect with customers online, which is why they are becoming keener on leveraging technology for content personalization to cut through the digital maze. The beauty of content personalization […]

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