Category

Data Management

Find out what data management and customer data platforms are and why you need them in your marketing arsenal. Follow our tips on how to choose the right ones and get the most of them.

44 results for category: Data Management

Find the Most Suitable Data Gathering Platform – Pros and Cons of DMPs, CDPs, DWs and CRMs

Published: August 31, 2018 Updated: August 20, 2019 Author Category Data Management

Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]

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Data Pseudonymization in Web Analytics: The Ultimate Guide

Published: August 24, 2018 Updated: December 20, 2018 Author Category Data Management, Data Privacy & Security

One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want […]

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First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go

Published: August 17, 2018 Updated: August 8, 2019 Author Category Data Management

Although it’s been a long time since Cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll…

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ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?

Published: June 26, 2018 Updated: July 10, 2019 Author Category Analytics, Data Management

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Published: May 29, 2018 Updated: June 18, 2019 Author Category Analytics, Data Management, Personalization, Tag Manager, Use cases

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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Free Comparison of Four Enterprise-Ready Customer Data Platforms

Published: May 15, 2018 Updated: August 7, 2019 Author Category Comparisons, Data Management

Customer Data Platforms, a vital technology in the smart marketing stack, lets you connect sources of fragmented user data and stitch them together into a single customer view. Whether it’s campaign automation, mapping the cross-channel customer journey, data analysis, or online advertising, the platform supports them all. CDPs allow marketers to generate a better customer […]

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Data Management Platform vs Customer Data Platform: 4 Key Differences

Published: May 9, 2018 Updated: August 8, 2019 Author Category Data Management

Data Management Platform, Customer Data Platform – their names may sound similar, but are they really the same thing? Let us guide you through the key differences between a DMP and a CDP. For many years, data management platforms have been considered among the most useful tools in digital marketing and advertising. This should come […]

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Customer Data Platform Overtakes DMP in the GDPR Compliance Race

Published: April 18, 2018 Updated: August 20, 2019 Author Category Data Management

With the GDPR waiting just around the corner to come into force, the debate continues to rage over its influence on organizations and their data ecosystem. What we do know is that it will have a tremendous impact on how personal data is handled. Consequently, it will also influence the way organizations use AdTech and […]

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Customer Data Platform: What Is It and How Does It Work?

Published: December 19, 2017 Updated: May 27, 2019 Author Category Conversion Optimization, Data Management

Wondering about the hype around Customer Data Platforms? Read this blog post and learn why this technology is generating so much buzz. With the amount of information modern marketing tools gather, specialists often feel lost trying to make sense out of it. What’s more, the number of technologies used by marketing departments is rocketing up. […]

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Why you really need a DMP in your marketing stack

Published: February 8, 2017 Updated: August 20, 2019 Author Category Data Management

Show me your marketing stack and I’ll tell you whether you’re a smart marketer or not. Yes, it’s that simple. No tests, no questions, no vetting your past experience. Just show me the tools you use, and I’ll tell you whether you are a smart digital marketer or not. Because, you see, there’s one telltale […]

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