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How to use omnichannel analytics for more effective marketing
The need for an omnichannel approach to analytics is hardly breaking news. The offline and online worlds are blending, paths leading to purchases are more of a “back and forth” story than a “one-time shot” and attribution is getting harder. And yet, gathering data from all channels and touchpoints remains a significant challenge. How do…
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What is first-party data and how does it benefit your marketing
First-party data refers to data a company collects directly from customers and audiences on its own channels. This data is typically obtained through customer interactions, website visits, transactions, and other direct engagements. It is viewed as the most valuable data type for businesses because it comes straight from the source, making it accurate and reliable.…
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What is behavioral data and how can it help you better understand your customers
Behavioral data refers to information collected about customers’ actions when interacting with your business across channels – their website clicks, mobile app usage, online purchases, email engagement, and even real-world interactions (e.g. in-store foot traffic). Behavioral data collected and owned by your business is primarily first-party data, which is valuable for achieving accurate customer insights.…
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8 customer data platform (CDP) use cases that will drive your business growth
Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources…
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How to perform successful audience targeting with a CDP
As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing. If you want to reach your target audience…
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Analytics implementation: A 12-step guide (Tracking plan included)
A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: There will be a lot of writing, testing, and double-checking. But we’ve got you…
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Web analytics for governments part 2: How to work with strategic & tactical goals
This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of GBBO, an agency specialized…
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3 reports for optimizing user flow on your website
Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? Well, users rarely take the path you’d…
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User management in Piwik PRO
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports…
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Retail Analytics: 5 Challenges You’ll Overcome With The Right Retail Analytics Software
Retailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence (often called e-tailers). Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in…
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