Blog - Piwik PRO

May 18, 2023

Is session-based analytics dead? No. Here’s why.

On July 1, 2023, Google sunsetted Universal Analytics (UA) and replaced it with its next-generation measurement tool, Google Analytics 4 (GA4). That means that standard UA properties have stopped processing new hits. You’ve probably heard that the GA4 is the future of analytics, and session-based analytics is a thing of the past. This article challenges…
May 12, 2023

8 customer data platform (CDP) use cases that will drive your business growth

Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources…
April 19, 2023

Best 10 A/B testing tools for 2023: Google Optimize alternatives

Google Optimize, a free tool by Google that allows businesses to perform A/B and multivariate testing on their websites, will be shut down on September 30, 2023. It was popular for testing small changes and getting results, but it lacked flexibility and had some limitations. As businesses and individuals prepare for the discontinuation of Google…
April 5, 2023

Jason Packer: The term “Google Analytics Alternatives” itself is problematic, enshrining GA as the default choice

Piotr Korzeniowski, CEO at Piwik PRO: The market for analytics software has been very dynamic lately. New privacy regulations, and the sunset of Universal Analytics (UA), to name a few, caused a discussion around different options regarding analytics software. What factors are the most important for marketers when choosing an analytics tool? Jason Packer, Analytics…
March 29, 2023

GA4 migration problems: What are the alternatives

Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing new hits. This will align with Google’s plan to sunset UA and replace it with its next-generation measurement solution known as Google Analytics 4 (GA4). In preparation for this, Google is providing all UA users a means to migrate their standard UA properties…
March 9, 2023

PHI and PII: How they impact HIPAA compliance and your marketing strategy

Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…
March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a…
March 2, 2023

Google Analytics might soon be banned in Norway

On March 1, 2023, the Norwegian data protection authority (DPA), Datatilsynet, released a preliminary opinion about the use of Google Analytics. Datatilsynet stated that using Google’s platform is illegal under the General Data Protection Regulation (GDPR). The decision is a follow-up to the 2022 press release, in which the DPA suggested the tool might not…
February 17, 2023

How to choose a security-compliant analytics platform

Privacy has become a big thing for companies in recent years. It is now a standard practice to map data sources, update privacy policies or install tools like consent managers to become more compliant with GDPR, LGPD, CCPA, and other privacy regulations. However, data security is an equally important area. Finding a business partner who…
February 17, 2023

What is data sampling and how does it work?

If you are serious about growing your business, then you know how critical data-driven decisions are. You need solid numbers and reliable insights, and that is why sampled data may simply not be good enough, and may even lead you astray. Still, it is a common pain point for many web-analytics users. Read on to…