Blog - Piwik PRO

October 13, 2015

What does the Safe Harbor Ruling Mean for Your Analytics?

On October 6, 2015, the European Court of Justice (CJEU) invalidated the US-EU Safe Harbor agreement, effective immediately. This sentence has potentially big implications for US tech companies when it comes to how they look after our private data. What does it mean to all of us and how will it affect our usage of…
Read more
September 18, 2015

What is a Piwik PRO Action and What Does It Mean For My Business?

In a nutshell, a Piwik PRO action is your visitor’s activity as registered by your analytics platform. Even if your website is not an online store, it still counts as your online business card and can bring in some revenue. Gathering data on your website, you can see which pages or sections your users are…
Read more
September 7, 2015

Digital Analytics Privacy: A Never-Ending Conundrum?

Digital technologies have radically advanced our freedoms, but they are also enabling unparalleled invigilation, to the extent that privacy on the Internet is a major concern for many users, webmasters, and companies today. There has been a lot of confusion, and many are against web tracking, some even comparing it to the Orwellian Big Brother…
Read more
August 31, 2015

How to Set Up and Track Goal Revenue in Piwik PRO?

Even if your website is not an online shop, you may want to track goal revenue. At the end of the day, your website makes some money in one way or another, even if it consists of just a few pages presenting your business online. In this blog post we will cover why it is…
Read more
May 5, 2015

Piwik PRO 101 – URL Tagging Best Practices

So, you’ve started running some paid or organic marketing activities to drive more traffic to your website, or you may have started some online partnerships. But wait a second, wouldn’t it be great to know exactly how well your campaigns are doing? And wouldn’t you like to know exactly where your visitors come from? If…
Read more
April 7, 2015

Web Analytics Segmentation as a Road to Enlightenment

Segmenting data in web analytics may be an old concept that has been in existence since the first free web analytics tools such as Google Analytics, Yahoo Analytics and Piwik PRO. However, it is not always obvious what it is all about. So, let’s shed some light on web analytics segmentation and what it can…
Read more
March 20, 2015

How to go about selecting the right KPIs for your company?

It’s not about the number of metrics, but about their relevance With web analytics software giving us mountains of data and reports, it can be tempting to review all these metrics – from the overview of your website referrers, through to the performance of each entry page, to the average number of pages viewed per…
Read more
March 16, 2015

5 e-commerce metrics to track on a daily basis

If you are running an online shop or work for a one, you probably already know how important it is to get the numbers right. Actually, if you are in the e-commerce business, you can get quite overwhelmed by the number of different metrics and measures that you are supposed to follow and base your…
Read more
December 22, 2014

Decentralisation: the key to our online safety

Today, a staggering amount of our data flows through just a small number of corporations, like Google, Facebook, and Yahoo. With the NSA and other surveillance agencies using a variety of arrangements with these companies as a means to trawl our personal and private data, our privacy and the security of businesses is at risk.…
Read more
December 12, 2014

5 other startups leading the privacy backlash

Business and public sentiment towards Facebook and Google’s use of private, sensitive data is growing increasingly negative as they develop more products to harness and sell personal information for a profit. Through Piwik PRO, the business arm of Piwik.org, we help customers protect their data. While Google Analytics is a popular, convenient tool for many…
Read more