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data collection

9 results for tag: data collection

4 Burning Questions about Onboarding Personal Data and Personally Identifiable Information (PII) to Your Analytics Platform

Published: February 1, 2019 Updated: August 8, 2019 Author Category Data Privacy & Security

If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of […]

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Anonymous Tracking: How to Do Useful Analytics Without Personal Data

Published: November 26, 2018 Updated: July 11, 2019 Author , Category Analytics, Data Privacy & Security

GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]

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The Most Important Benefits of Data Pseudonymization and Anonymization Under GDPR

Published: October 19, 2018 Updated: July 17, 2019 Author Category Data Management, Data Privacy & Security

Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts […]

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Audience Targeting: How to Successfully Use a CDP

Published: September 27, 2018 Updated: January 17, 2019 Author Category Analytics, Data Management, Personalization

In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]

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7 Steps to Make Data-Based Decisions with Web Analytics

Published: September 12, 2018 Updated: July 11, 2019 Author Category Analytics, Data Management

Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]

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[Infographic] How to Collect and Process Data Under GDPR?

Published: August 21, 2017 Updated: August 2, 2018 Author Category Data Privacy & Security, GDPR

The General Data Protection Regulation will soon be in effect and will cover all EU citizens and residents and all organizations collecting data from them. And, as well you know, the GDPR will directly affect web analytics and digital marketing—it changes the way we understand certain processes and even certain terms. That’s why we prepared […]

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How Does Data Collection Work in a DMP?

Published: October 31, 2016 Updated: October 12, 2018 Author , Category Data Management

Most companies utilize multiple data-collection tools, including those that collect data from online sources (e.g. web analytics and marketing-automation platforms) and from offline sources (e.g. transaction systems). The fact that large amounts of data are collected from a variety of sources makes the gathering of all these data sets together in one place very important […]

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What Types of Data Does a DMP Collect, From Where, and How?

Published: April 29, 2016 Updated: August 8, 2019 Author , Category Data Management

Marketers and advertisers use a variety of platforms and applications, and while these tools improve campaigns and increase conversions, there is one major problem with using multiple tools: data is stored in too many different areas (or data silos). This multiple-silo situation means advertisers and marketers are unable to see the full potential of their […]

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Being a "Good Guy" When Collecting and Analyzing User Data

Published: April 5, 2016 Updated: January 31, 2018 Author Category Data Privacy & Security, Product Best Practices

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing […]

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