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4 Ways Product Analytics Optimizes Onboarding in Online Banking
The focus of financial marketers lies in the number of new accounts opened. Acquiring new customers is often the key strategy point for many companies, not only banks. The question is what’s next? Are your customers using their account actively? Gaining account usage insight is crucial since acquiring a new account alone doesn’t guarantee expected…
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Email Analytics: The Comprehensive Guide
Emails are one of the basic forms of communication in the online world and email campaigns are often the foundation of a marketing strategy. A well performing campaign is key to good communication and lead acquisition. But even with years of experience in email campaigning we should always analyze the results and continuously optimize the…
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What Intelligent Tracking Prevention (ITP) 2.1 means for web analytics & marketing
Apple released Intelligent Tracking Prevention (ITP) 2.1 in March. It updates an already complicated set of rules first released in 2017 for how internet tracking works on Mac and iOS Safari browsers. In general, it makes this tracking much harder. We’ll get to the details shortly, but it’s important to also mention the context of…
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4 steps to apply product analytics to track user onboarding
User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be…
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How to Work on Analytics Platforms and Not Overwhelm the People You’re Doing It For
Whether you’re providing IT services to a client or working on an internal team, building an analytics capability requires more than just technical know-how. You can’t move faster than an organization is ready for. This calls for a gradual approach to keep clients engaged as you help them steadily increase their analytics IQ. One of…
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4 Powerful Use Cases of Traffic Efficiency Reports
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to…
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Product analytics: 42 KPI ideas
Product analytics is a crucial part of how organizations can improve their products, whether it’s an internal single-page application for employees or the next social media phenomenon. There’s no room for a product that is frustrating to use or doesn’t meet user’s expectations. Using data-driven methods also adds credibility to your decisions when you present…
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Web Analytics For Banks: Off-The-Shelf vs. Build-Your-Own
There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage…
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Web analytics requirements: 7 steps to improve your analytics strategy
If you want to build a great website, you need to have a solid strategy and clear business requirements. But a good website isn’t just that. If you want to know what is useful and what’s outside of visitors’ interest, you need to include analytics and a tracking plan in your project. Analytics data lets…
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Piwik PRO: A reasonable Webtrends alternative
You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection for the sensitive data they gather. And if your organization operates in one of them, then…
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