Blog - Piwik PRO

October 24, 2023

Jude Onyejekwe: SaaS products can enhance the community experience by incorporating humanity, knowledge sharing, and recognition.

Piotr Korzeniowski, CEO at Piwik PRO: You share a lot of helpful resources around various martech tools on your website. What motivates you to create content? Jude Onyejekwe, Marketing Analytics Specialist at Hedy and Hopp and co-founder of DumbData: My main goal is to make analytics easier. Therefore, I create content to simplify the measurement…
October 18, 2023

The comparison of 10 web and app analytics platforms [UPDATE]

As a marketer or analyst, you’re responsible for monitoring relevant metrics so you can make prompt adjustments, run campaigns or perform conversion rate optimization. Web analytics platforms help companies surface useful insights to better understand their users and how they interact with their sites or apps. The data they gather helps businesses refine their operations…
October 10, 2023

Charting a new course for Piwik PRO: bringing more value to the clients as an integrated analytics platform

Being data-driven has been a dominant trend for businesses. And while data collection plays an important role in the process of making informed decisions, it’s only the first of many steps. The real key to success is making the data actionable. And that’s the primary mindset behind the updates to our strategy at Piwik PRO…
October 2, 2023

HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…
September 22, 2023

Is Adobe Analytics HIPAA-compliant?

The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how…
September 19, 2023

What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics

Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR). Over the years, the UK Government saw a need for new rules…
August 31, 2023

Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

Google Analytics is the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But at the same time, the way Google Analytics collects and processes data has been a concern for privacy-conscious businesses and regulators. The Austrian, French, Italian, Norwegian and…
August 22, 2023

Privacy compliance in ecommerce – a comprehensive guide

The rapid evolution of ecommerce has made privacy compliance a critical concern for many online businesses. With the increasing number of data breaches, consumer awareness, and fines for non-compliance, safeguarding customers’ data and respecting their privacy has become a new standard. According to Gartner, 75% of global consumers will have their personal data protected by…
July 26, 2023

Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms

Choosing an enterprise web analytics partner is hard. The return on this strategic investment must be sure. You may already be using Adobe Analytics but are considering an alternative that offers similar or better features, including Piwik PRO Analytics Suite in the paid Enterprise plan. Or you might be a Universal Analytics user who’s not…
July 26, 2023

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.