Blog - Piwik PRO

September 29, 2022

Piwik PRO meets the SOC 2 standard

We are proud to announce that, after a year of hard work, Piwik PRO Analytics Suite is now SOC 2 type II-certified. External auditors have confirmed that Piwik PRO Analytics Suite services delivered from Microsoft Azure fulfill the commitments and system requirements based on the trust principle of security. Piwik PRO Analytics Suite’s framework of…
September 22, 2022

Denmark’s data protection authority says Google Analytics is illegal under GDPR

In recent months, we’ve seen a domino effect of decisions by European data protection authorities (DPA) concerning Google Analytics (GA). On January 12, 2022, the Austrian DSB released its ruling in the case of an unnamed German web publisher. The regulator stated that working with Google Analytics to collect data on EU residents is unlawful…
September 21, 2022

CCPA & CPRA regulations: How marketers can comply with the Californian laws

The California Consumer Privacy Act (CCPA) is the original privacy act enforced in California that revolutionized the approach to data privacy in the US. This legislation was altered and expanded with the introduction of the California Privacy Rights Act (CPRA). Because information about clients is a marketer’s goldmine, many people in the field now fear…
September 15, 2022

PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]

The existing Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s main federal law protecting user privacy and governing how companies handle personal information. Canada has been trying to better align its privacy and data protection laws with global trends by initiating a modernized data protection framework. Over time, the Canadian government proposed bills…
September 12, 2022

Why you should perform a mid-year digital marketing review

You’ve approached this year with a plan, made implementations, written plenty of useful content and run campaigns to make sure you reach your prospective customers. But do you know how effective everything has been and what to change in the coming months? You can do it with a well-planned, thorough audit of your marketing actions,…
September 1, 2022

Marketing and advertising in a privacy-first world

Data privacy is here to stay. Government regulations introduced worldwide and modifications to tracking and cookie technologies have been taking a toll on marketers. All these changes don’t come as a surprise. According to a 2021 survey by McKinsey, only 33% of Americans believe that companies are using their personal information responsibly. According to a…
August 29, 2022

PWA analytics: How to collect data about users’ online and offline behavior

Progressive web apps (PWAs) combine the reach of a website with the functionalities of an app. They can be discovered and installed on any device with a modern web browser, on both mobile and desktop. That’s why they are becoming more and more popular. According to a few statistics gathered by Forbes: With that in…
August 9, 2022

Piwik PRO Core vs. Universal Analytics & Google Analytics 4

Choosing the right data analytics platform is challenging, as no single tool fits every need. See how Piwik PRO Analytics Suite fares against Universal Analytics and Google Analytics 4. We present the essential features of all products, explaining in detail their significance from a legal, technical and practical point of view. We also explain why…
July 27, 2022

Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.

Maciej Zawadziński: Complying with the requirements of GDPR can be quite challenging. In your opinion, how are Polish companies doing in that area in general? And how are they doing when looking only at digital marketing? Mikołaj Otmianowski, Legal Counsel and vice president at DAPR: I think awareness of GDPR in Poland is very high. The…
June 30, 2022

First-party data: The future of digital marketing

Unless you have been living under a rock for the past 4 years, you’ve noticed that something has changed. Something about data privacy and the collection of user data. These changes have had profound effects on marketing campaigns and the ability to track touchpoints on the customer journey. But what’s in store for marketers and…