Blog - Piwik PRO

June 2, 2021

What is privacy-friendly analytics?

Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that respects privacy and delivers relevant insights.
May 21, 2021

Data processing agreement: 7 elements every GDPR-compliant DPA should have

The summary If you want to know how to write a lawful data processing agreement (DPA), you’re in the right place. In this blog post, we’ll walk you through all the important elements of a DPA under the General Data Protection Regulation (GDPR). Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly…
March 24, 2021

Web analytics for governments part 3: Working with operational KPIs

This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of GBBO. From this…
March 16, 2021

How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs.…
February 25, 2021

Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, as it allows organizations to apply the collected insights to improve their services and…
February 19, 2021

Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager

We’re happy to announce our first product release this year. Piwik PRO team is introducing new features and improvements to version 15.2 of the Analytics Suite. We’ve focused on multiple ways of enhancing user experience. Our customers will be able to use new dimensions, mark their favorite dashboards, custom reports and segments. It will also…
February 3, 2021

How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: But how can you do that when the customer journey is so fragmented? Going from first…
February 1, 2021

4 key differences between data management platforms and customer data platforms [UPDATED]

Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to…
January 5, 2021

Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it doesn’t share user details with advertising systems and allows for keeping data in virtually any location on the globe. But if you’re reading this article, you probably know this already. And you also know that Matomo sometimes faces performance issues. This won’t happen if you run small analytics projects…
December 15, 2020

Web analytics for governments part 2: How to work with strategic & tactical goals

This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of GBBO, an agency specialized…