Data integration tools

Data integration tools are software applications that combine, activate, and manage data from different sources. These tools assist organizations in extracting data from other systems, converting it into a standardized format, and then loading it into a single database or data warehouse. Data integration tools help businesses combine data from various sources, like databases, cloud applications, spreadsheets, and more, to create a unified view of their data. These tools are essential for managing data, business intelligence, and analytics. They ensure data is accurate, consistent, and accessible throughout the organization.

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Data activation

Customer data platform (CDP)

Web analytics

Tag management / tag manager

BigQuery

A/B testing


  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

  • How can healthcare organizations benefit from using a customer data platform (CDP)

    Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…