E-commerce Analytics

E-commerce Analytics (or E-commerce Tracking) is a tracking method that analyzes data about purchases of products and services.

In addition to the typical analytics data (like Page Views, time on the page etc.), information about products viewed, transactions and purchase behaviors is monitored.

The method is used to get to know the preferences, habits and other information regarding the user. This provides the opportunity to personalize the content as well as marketing campaigns.

More about the E-Commerce Analytics on Piwik PRO Blog:

3 Essential E-commerce Reports to Make the Most of Your Cart Analytics

What can you read from Piwik PRO E-commerce Analytics?

Advanced Ecommerce Tracking in Piwik PRO 101

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

Read more

What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

Read more