E-commerce Analytics

E-commerce Analytics (or E-commerce Tracking) is a tracking method that analyzes data about purchases of products and services.

In addition to the typical analytics data (like Page Views, time on the page etc.), information about products viewed, transactions and purchase behaviors is monitored.

The method is used to get to know the preferences, habits and other information regarding the user. This provides the opportunity to personalize the content as well as marketing campaigns.

More about the E-Commerce Analytics on Piwik PRO Blog:

3 Essential E-commerce Reports to Make the Most of Your Cart Analytics

What can you read from Piwik PRO E-commerce Analytics?

Advanced Ecommerce Tracking in Piwik PRO 101

The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

By Karolina Lubowicka in News & Releases

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

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