E-commerce Analytics

E-commerce Analytics (or E-commerce Tracking) is a tracking method that analyzes data about purchases of products and services.

In addition to the typical analytics data (like Page Views, time on the page etc.), information about products viewed, transactions and purchase behaviors is monitored.

The method is used to get to know the preferences, habits and other information regarding the user. This provides the opportunity to personalize the content as well as marketing campaigns.

More about the E-Commerce Analytics on Piwik PRO Blog:

3 Essential E-commerce Reports to Make the Most of Your Cart Analytics

What can you read from Piwik PRO E-commerce Analytics?

Advanced Ecommerce Tracking in Piwik PRO 101

How to Use Data Visualization in Web Analytics

By Karolina Matuszewska in Analytics

If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]

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User ID Analytics Overtakes Cookies in Accurate Customer Tracking

By Peter Curac-Dahl, Marek Juszczyński in Analytics

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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