E-commerce Analytics

E-commerce Analytics (or E-commerce Tracking) is a tracking method that analyzes data about purchases of products and services.

In addition to the typical analytics data (like Page Views, time on the page etc.), information about products viewed, transactions and purchase behaviors is monitored.

The method is used to get to know the preferences, habits and other information regarding the user. This provides the opportunity to personalize the content as well as marketing campaigns.

More about the E-Commerce Analytics on Piwik PRO Blog:

3 Essential E-commerce Reports to Make the Most of Your Cart Analytics

What can you read from Piwik PRO E-commerce Analytics?

Advanced Ecommerce Tracking in Piwik PRO 101

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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