Data integration tools are software applications that combine, activate, and manage data from different sources. These tools assist organizations in extracting data from other systems, converting it into a standardized format, and then loading it into a single database or data warehouse. Data integration tools help businesses combine data from various sources, like databases, cloud applications, spreadsheets, and more, to create a unified view of their data. These tools are essential for managing data, business intelligence, and analytics. They ensure data is accurate, consistent, and accessible throughout the organization.
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Data integration tools
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Five things every marketer should know about web analytics in 2026
Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
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First-party analytics without consent: Your Digital Omnibus compliance guide
The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
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