Data integration tools

Data integration tools are software applications that combine, activate, and manage data from different sources. These tools assist organizations in extracting data from other systems, converting it into a standardized format, and then loading it into a single database or data warehouse. Data integration tools help businesses combine data from various sources, like databases, cloud applications, spreadsheets, and more, to create a unified view of their data. These tools are essential for managing data, business intelligence, and analytics. They ensure data is accurate, consistent, and accessible throughout the organization.

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Data activation

Customer data platform (CDP)

Web analytics

Tag management / tag manager

BigQuery

A/B testing


  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.