Blog - Piwik PRO

November 19, 2018

How to find website conversion problems with cross-device & cross-browser reports

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best…
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November 14, 2018

Funnels based on behavioral segmentation: a little-known way to map the entire customer journey

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually,…
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November 7, 2018

Why Every Good Digital Strategy Starts with Insights

Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will…
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October 31, 2018

Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to…
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October 19, 2018

The most important benefits of data pseudonymization and anonymization under GDPR

Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts…
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October 5, 2018

We’re Launching the Piwik PRO Partner Program!

If you want to make the most of business opportunities and expand your portfolio by providing your customers with a 100% privacy-compliant analytics platform, our new program is just what you need. Read on to learn more about the benefits of becoming a partner. We’re happy to announce the launch of our new partnership program.…
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September 21, 2018

OECD Guidelines: 8 Privacy Principles to Live By

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great…
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September 19, 2018

Piwik PRO custom reports: 4 sample use cases

Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours…
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September 12, 2018

7 steps to make data-based decisions with web analytics

Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations…
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September 4, 2018

How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

We’ll take you on a journey through the features of Piwik PRO Analytics Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll…
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