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Product analytics: 42 KPI ideas
Product analytics is a crucial part of how organizations can improve their products, whether it’s an internal single-page application for employees or the next social media phenomenon. There’s no room for a product that is frustrating to use or doesn’t meet user’s expectations. Using data-driven methods also adds credibility to your decisions when you present…
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Web Analytics For Banks: Off-The-Shelf vs. Build-Your-Own
There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage…
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Web analytics requirements: 7 steps to improve your analytics strategy
If you want to build a great website, you need to have a solid strategy and clear business requirements. But a good website isn’t just that. If you want to know what is useful and what’s outside of visitors’ interest, you need to include analytics and a tracking plan in your project. Analytics data lets…
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The New Version Is Here! Meet Piwik PRO Analytics Suite 8.0.
The March product release is here and Piwik PRO Analytics Suite 8.0 is packed with upgrades, improvements and fixes. Our experience and the insights gained from user feedback gave us a solid foundation to make changes and introduce new functionalities. To give you all the details and juicy bits about the newest version of our…
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How-to Guide to Stitching Together Internal & External Data With Piwik PRO
Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more…
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Piwik PRO: A reasonable Webtrends alternative
You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection for the sensitive data they gather. And if your organization operates in one of them, then…
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How to compare segments and data ranges in custom reports for better analytics insights
With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for…
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4 burning questions about onboarding personal data and personally identifiable information (PII) to your analytics platform
If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of…
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4 steps to optimize visitor engagement with your website using the content efficiency report
How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand…
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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not…
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Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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