Blog - Piwik PRO

December 13, 2018

The ultimate guide to data anonymization in analytics [updated]

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for…
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December 10, 2018

Guest Blogging for Piwik PRO

If you’re here, you’re most likely familiar with Piwik PRO and you appreciate the content that we produce. We’re glad you do. If you’re passionate about technology and writing, have extensive knowledge on web analytics and marketing technology, you’re a relentless researcher, love learning and communicating your expertise, we’d love to hear from you! Topics…
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December 6, 2018

Piwik PRO & ClickHouse: how we used it to make our reports faster and more efficient

As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In…
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December 3, 2018

Discover your landing page issues with message match report

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get…
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November 21, 2018

How to build a segmented funnel you can be proud of

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: However, you have to be aware that with funnels alone you barely scratch the surface of optimization…
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November 19, 2018

How to find website conversion problems with cross-device & cross-browser reports

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best…
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November 14, 2018

Funnels based on behavioral segmentation: a little-known way to map the entire customer journey

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually,…
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November 7, 2018

Why Every Good Digital Strategy Starts with Insights

Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will…
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October 31, 2018

Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to…
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October 19, 2018

The most important benefits of data pseudonymization and anonymization under GDPR

Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts…
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