Blog - Piwik PRO

May 21, 2018

How consent manager can help you obtain GDPR-compliant consents from your users

In this article we guide you through the most important characteristics of consent under GDPR. We also talk about GDPR consent manager – a useful tool that helps you collect, manage, and store all the relevant data in alignment with the new EU law. New rules around consent can lead to a lot of sleepless…
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May 17, 2018

How cookie consent manager and tag manager work together for your GDPR compliance

The changes brought by GDPR directly impact your marketing tools, and particularly those used for online analytics. Virtually every company providing software that processes personal data (a.k.a. “data processors”) must adapt its technology to the requirements of the new European rules. The biggest player on the market – Google Analytics – is no exception. Unfortunately,…
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May 7, 2018

Your Most Burning Questions About GDPR Answered. Part 3/3

In this series of articles we tackle issues related to GDPR and governments, charities, SMEs, and more. Read on to learn how to prepare your business for the changes the new Regulation is bringing. The rest of the series can be found here:Your Most Burning Questions About GDPR Answered. Part 1/3Your Most Burning Questions About…
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April 30, 2018

How to capture the whole customer journey when dealing with secure member areas

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term customer journey has become even more popular than content marketing and…
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April 26, 2018

Welcome to the Updated Piwik PRO Analytics Suite 6.0.0

Another month, another upgrade. We’re happy to share the news that Piwik PRO Analytics Suite has been updated to version 6.0.0. The official release to our customers took place on April 18, 2018. Following the old saying There’s always room for improvement, our team is continuously working to refine our products. Some of the updates…
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April 23, 2018

Web Personalization – Unlock Its Full Potential

Website personalization, first thought of as hype and just another marketing buzzword, has proved to be a sound strategy delivering significant benefits to organizations operating in the digital landscape. It’s not a choice anymore. Instead, it’s become a standard path to higher conversion rates, enhanced customer experience, and improved engagement. But what, exactly, are we…
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April 10, 2018

Case study: Mapping the customer journey in the banking industry with Piwik PRO

Despite initial scepticism and concerns, banks and financial institutions have followed the trend and incorporated web analytics into their strategy. Their reluctance is justifiable, because it involves concern for the privacy and data security of their clients. Another layer of complexity comes with the stringent and dynamic regulatory landscape, where GDPR and ePrivacy are giving…
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March 29, 2018

We’re Releasing GDPR Consent Manager!

We’re happy to announce that we’re extending our marketing stack with a GDPR Consent Manager. Our new tool will help you automate a huge part of collecting, processing and storing GDPR consents and data subject requests. GDPR – an EU regulation that will change A LOT in the approach to data privacy – comes into…
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March 20, 2018

Web analytics for remarketing – 4 key steps to follow off and on-site

If you operate within the digital ecosystem, you’re probably familiar with the problem of lost visitors, customers or subscribers. It might even be your biggest bugaboo. These visitors interact with your site, put items in the cart, and suddenly they’re gone. They disappear just before the finishing line, conversion. Does this mean they are lost…
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March 16, 2018

Web Analytics in China: How to Overcome Data Loss and Latency

Chinese Internet regulations, also known as The Great Firewall, are a controversial topic. It has a major impact on the way online companies do business in China, where both local and foreign companies must cooperate with the authorities to ensure compliance. Google is one of the companies that have been most strongly impacted by The…
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