Blog - Piwik PRO

July 19, 2018

What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing: Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, then the answer is definitely yes. The bits of the digital…
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July 5, 2018

Device fingerprint tracking in the post-GDPR Era

GDPR, which took effect on 25 May 2018, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is…
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July 2, 2018

What is product analytics: A beginner’s guide

Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, we typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest.
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June 26, 2018

ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the…
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June 20, 2018

How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth…
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June 11, 2018

4 Steps to Determine if Your Tech Partner is GDPR-Compliant

GDPR is now the law. That’s a fact. And this fact means that, technically, from now on every company processing the data of EU citizens or residents should do so in alignment with the new rules. Otherwise, they’re at risk of severe fines. That said, a lot of businesses are far from ready for this…
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June 7, 2018

Get Your Free Place For GDPR Day – Madrid 2018

EIT Digital and Piwik PRO invite you to share your knowledge and a cup of coffee the morning of Tuesday, June 19 in Madrid. An expert panel will lead a discussion about the future of digital communication in Europe. You’ll hear about hot topics such as analytics and data security in the GDPR era. There’ll…
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May 29, 2018

4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their…
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May 25, 2018

How will GDPR affect your web analytics tracking? [UPDATE]

This blog post was originally published on April 27, 2017 You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been…
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May 22, 2018

Tracking Email Marketing in 4 Steps

Is email dead? You might get this impression when seeing how much effort and attention marketers devote to social media and website optimization strategies. But don’t be misled – your inbox is jam-packed with good reason. The email channel is still the dominant one in the digital marketing ecosystem. A survey by Ascend2 and Research…
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