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Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs
Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers…
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Data pseudonymization in web analytics: the ultimate guide
One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want…
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First-party vs third-party cookies: why first-party is the way to go
Although it’s been a long time since appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll try…
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The Updated Piwik PRO Analytics Suite 6.2.0 Is Here!
With the beginning of the month we’re glad to announce that Piwik PRO Analytics Suite has been upgraded to version 6.2.0. The official release to our customers was on July 31 this year. The software update brings various new capabilities along with performance improvements, which is the result of numerous meetings, discussions, and significant input…
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Privacy by design under the GDPR
We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply…
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What Is Evercookie and Why You Should Avoid It for Privacy’s Sake
Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing: Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, then the answer is definitely yes. The bits of the digital…
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Device fingerprint tracking in the post-GDPR Era
GDPR, which took effect on 25 May 2018, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is…
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What is product analytics: A beginner’s guide
Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, we typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest.
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ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?
Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the…
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How to Successfully Incorporate Analytics Into Your Growth Marketing Process
Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth…
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