-
4 steps to apply product analytics to track user onboarding
User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be…
-
How to Work on Analytics Platforms and Not Overwhelm the People You’re Doing It For
Whether you’re providing IT services to a client or working on an internal team, building an analytics capability requires more than just technical know-how. You can’t move faster than an organization is ready for. This calls for a gradual approach to keep clients engaged as you help them steadily increase their analytics IQ. One of…
-
4 Powerful Use Cases of Traffic Efficiency Reports
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to…
-
Product analytics: 42 KPI ideas
Product analytics is a crucial part of how organizations can improve their products, whether it’s an internal single-page application for employees or the next social media phenomenon. There’s no room for a product that is frustrating to use or doesn’t meet user’s expectations. Using data-driven methods also adds credibility to your decisions when you present…
-
Web Analytics For Banks: Off-The-Shelf vs. Build-Your-Own
There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage…
-
Web analytics requirements: 7 steps to improve your analytics strategy
If you want to build a great website, you need to have a solid strategy and clear business requirements. But a good website isn’t just that. If you want to know what is useful and what’s outside of visitors’ interest, you need to include analytics and a tracking plan in your project. Analytics data lets…
-
Piwik PRO: A reasonable Webtrends alternative
You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection for the sensitive data they gather. And if your organization operates in one of them, then…
-
How to compare segments and data ranges in custom reports for better analytics insights
With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for…
-
4 steps to optimize visitor engagement with your website using the content efficiency report
How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand…
-
How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not…
Categories
- Analytics (188)
- Banking & finance (14)
- Comparisons (15)
- Consent Manager (8)
- Conversion optimization (24)
- Customer Data Platform (19)
- Data management (57)
- Data Privacy & Security (3)
- Data privacy & security (125)
- GDPR (54)
- Government (8)
- Healthcare / HIPAA (20)
- Interviews (24)
- News & releases (45)
- Personalization (22)
- Product best practices (25)
- Tag Manager (10)
- Use cases (36)
Newsletter
Sign up to receive the latest Piwik PRO news and insights in your inbox.