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Web analytics requirements: 7 steps to improve your analytics strategy
If you want to build a great website, you need to have a solid strategy and clear business requirements. But a good website isn’t just that. If you want to know what is useful and what’s outside of visitors’ interest, you need to include analytics and a tracking plan in your project. Analytics data lets…
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Piwik PRO: A reasonable Webtrends alternative
You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection for the sensitive data they gather. And if your organization operates in one of them, then…
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How to compare segments and data ranges in custom reports for better analytics insights
With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for…
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4 steps to optimize visitor engagement with your website using the content efficiency report
How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand…
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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not…
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Piwik PRO & ClickHouse: how we used it to make our reports faster and more efficient
As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In…
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How to build a segmented funnel you can be proud of
Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: However, you have to be aware that with funnels alone you barely scratch the surface of optimization…
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Funnels based on behavioral segmentation: a little-known way to map the entire customer journey
Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually,…
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Why Every Good Digital Strategy Starts with Insights
Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will…
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Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients
In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to…
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