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Single customer view (SCV): what is it and how does it work?
The summary Note: This article discusses customer data platforms. Piwik PRO’s CDP is now called Data Activation. If modern marketing was a car, data would be its fuel. Data helps marketers form and adjust their strategy, drive their decisions and evaluate the effectiveness of their campaigns. With consumers constantly generating vast amounts of data, marketers…
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6 ways analytics software collects data online – plus a comparison of 5 popular platforms
Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik…
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![Customer lifetime value: what it is and why it is important for your business [Updated]](https://piwik.pro/wp-content/uploads/2018/09/2018-09-14_Customer-lifetime-value_blog-2.png)
Customer lifetime value: what it is and why it is important for your business [Updated]
Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means…
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![4 key differences between data management platforms and customer data platforms [UPDATED]](https://piwik.pro/wp-content/uploads/2021/02/2021-02-01_4-key-differences-between-dmp-and-cdp_blog-1.png)
4 key differences between data management platforms and customer data platforms [UPDATED]
Note: This article discusses customer data platforms in general. Piwik PRO’s CDP is now called Data Activation. Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful…
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The invalidation of Privacy Shield and the status of EU-US data transfers
Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. But large tech companies such as Google still send heaps of data about EU residents to the US. So what has changed?
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Raw data and sampled data: How to ensure your data is accurate
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We…
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What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?
The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s…
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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms
The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences previously created in CDP when preparing remarketing campaigns. In other words, because you know your users (even…
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Integrating your CDP with Ad Platforms for Customer Journeys that Convert
The customer journey gives you insight into the changing needs of your customers, from discovery to purchase. By identifying where individuals are along the customer journey, you can plan actions to help them progress forward smoothly. Charting the customer journey for your company gives you a roadmap that will serve as the foundation of your…
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How-to Guide to Stitching Together Internal & External Data With Piwik PRO
Note: This article references our Customer Data Platform (also mentioned as Audience Manager), now called Data Activation. Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage…
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