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Consent

A consent, in digital marketing, means the agreement of a data subject for the storage and processing of their personal data. Personal data is any information relating to an identified or identifiable natural person. Various bits of information that, if merged, could lead to identifying a particular person, constitute personal data.

Under the EU Data Protection Regulation GDPR ) organizations must obtain consent to collect and process such information.

The State of GDPR Consent

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A Practical Guide to Acquiring Consent in the Age of GDPR

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More about consent on the Piwik PRO blog:

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  • EU hosting vs. EU sovereignty: Why the difference matters for privacy-first analytics

    As EU-US data transfer tensions continue to evolve, driven by legal uncertainties and heightened regulatory scrutiny, organizations are under increasing pressure to make informed decisions about where and how their analytics data is stored. The collapse of previous data transfer frameworks and the uncertain future of the current EU-U.S. Data Privacy Framework have made one…

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