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Consent

A consent, in digital marketing, means the agreement of a data subject for the storage and processing of their personal data. Personal data is any information relating to an identified or identifiable natural person. Various bits of information that, if merged, could lead to identifying a particular person, constitute personal data.

Under the EU Data Protection Regulation GDPR ) organizations must obtain consent to collect and process such information.

The State of GDPR Consent

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A Practical Guide to Acquiring Consent in the Age of GDPR

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More about consent on the Piwik PRO blog:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

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