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Consent

A consent, in digital marketing, means the agreement of a data subject for the storage and processing of their personal data. Personal data is any information relating to an identified or identifiable natural person. Various bits of information that, if merged, could lead to identifying a particular person, constitute personal data.

Under the EU Data Protection Regulation GDPR ) organizations must obtain consent to collect and process such information.

The State of GDPR Consent

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A Practical Guide to Acquiring Consent in the Age of GDPR

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More about consent on the Piwik PRO blog:

  • What is PII, non-PII, and personal data? [UPDATED]

    Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…

  • What is first-party data and how does it benefit your marketing strategy [Updated]

    First-party data is information a company collects directly from its customers through owned channels like websites, apps, transactions, and customer interactions. Unlike third-party data purchased from external sources, first-party data comes straight from your audience, making it more accurate, privacy-compliant, and valuable for personalized marketing. According to Acquia’s 2024 CX Trends Report, 93% of marketers…

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