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Churn rate shows the percentage of customers or subscribers who cancel their subscriptions or stop doing business with you within a given time. A high churn rate affects profits and interferes with growth. The churn rate is calculated by dividing the number of lost customers by the number of customers at the start of the given period, then multiplying it by 100.
If your company relies on Google Analytics or other US-based analytics tools, you may soon be putting your data compliance at risk. In February 2025, Norway’s Data Protection Authority (Datatilsynet) issued new guidance on data transfers to the United States, highlighting growing concerns about the legal framework supporting these transfers – the EU-US Data Transfer…
Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…
Core – a free plan for Piwik PRO Analytics Suite
Privacy-compliant analytics, built-in consent management and EU hosting.
