Content tracking enables you to measure the performance of website and app content such as blog articles, pop-ups, banners, misc. page elements, etc.
You can track those along with the number of impressions and clicks and measure the click-through rates (CTR) of specific items. That allows for optimization of the overall performance.
More about content tracking on the Piwik PRO blog:
Content tracking
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Cross-platform analytics: Deep dive into benefits for various businesses
SUMMARY Users no longer follow a neat and organized path when interacting with products and services. The customer journey is much more complex than it used to be. Visitors use different platforms, often switching between native apps, mobile apps, and desktop browsing as they progress toward becoming clients. For instance, customers could begin on the…
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25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven
As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities. Let’s dive into the third…
Other definitions
Recent posts from Piwik PRO blog
- Cross-platform analytics: Deep dive into benefits for various businesses
- 25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven
- Piwik PRO is officially HIPAA certified!
- How Oxford Online Pharmacy increased data volume by 15% with Duga Digital and server-side Piwik PRO Analytics
- What is PII, non-PII, and personal data? [UPDATED]
- We’re officially ISO 27001-certified!
- Introducing real-time dashboards in Piwik PRO
- Real-time content analysis for publishers