Calculated metrics

Calculated metrics are custom metrics that you can create from existing metrics. Calculated metrics combine metric values using an equation (addition, subtraction, multiplication, or division) to generate a metric that can be expressed as a number, a percentage, or a ratio.

It is a valuable solution if you miss this one-of-a-kind metric that is typical only for your business. For example, if you want to know the percentage of people that don’t bounce – no-bounces – you’ll have to create this metric yourself. Calculated metrics allow you to get more insight into what happens during each stage of a user’s life cycle.

Here are some examples of calculated metrics:

Pages per visitor: Similar to the default metric: Page views in a session. It shows you the average number of pages a visitor viewed on your site.
Name: Pages / visitors
Formatting: Number
Formula: {page_views} / {visitors}

Visitor e-commerce conversion rate: Focuses on e-commerce conversions based on visitors (not sessions).
Name: Visitor e-commerce conversion rate
Formatting: Percentage.
Formula: {ecommerce_conversions} / {visitors}

No-bounces: The opposite of the default metric: Bounces. It helps you focus on traffic that didn’t bounce after the first-page view.
Name: No-bounces
Formatting: Number
Formula: {sessions} – {bounces}


  • Introducing new pricing: More analytics value and privacy compliance as you grow

    Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.  To meet these evolving needs, we’re excited to share some important updates about our platform. Over…

  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…