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A cohort is a sample of a website audience sharing the same characteristics during the same period. This common characteristics could be experience, event, geographic location, demographics. Cohorts let marketers study a population’s behavior over a certain time to help them adjust their campaigns and tactics. Cohorts are created using segmentation processes.
The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences. As of January 1, 2025, significant amendments have been introduced, particularly concerning cookie guidelines and user data collection. These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such…
The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs. With Piwik PRO Core, you can use an all-in-one integrated data…
