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A cohort is a sample of a website audience sharing the same characteristics during the same period. This common characteristics could be experience, event, geographic location, demographics. Cohorts let marketers study a population’s behavior over a certain time to help them adjust their campaigns and tactics. Cohorts are created using segmentation processes.
If you’re using Piwik PRO for privacy-friendly analytics, you’re already ahead in responsible data practices. But if you’re still relying on a basic consent manager, you could be missing opportunities to improve compliance, capture better data, and simplify your team’s workload. That’s where the combination of Piwik PRO and Cookie Information CMP comes in. This…
As digital privacy regulations tighten and performance expectations rise, organizations are rethinking how and where their analytics data is hosted. Data centers play a central role in this shift, providing the infrastructure that powers secure, compliant and high-performance analytics solutions across the globe. Piwik PRO makes it easy to align your data strategy with local…
