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Content personalization

Content personalization utilizes data to provide users with content tailored to their needs, interests, behavior, and even the maturity of the customer within the sales funnel.

The data consists of a user’s purchase history, click paths, technical features of their device, and more.

With compelling content personalization, site visitors don’t receive the same generic content. Content personalization is one of the most effective methods for improving Conversion .

More about content personalization on the Piwik PRO blog:

  • Anonymous website visitor tracking: How to do useful analytics without personal data [Updated]

    Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify an individual. The problem is that consent opt-in rates typically vary between 30% and 70-80%. The solution? Anonymizing…

  • What is PII, non-PII, and personal data? [UPDATED]

    Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…

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