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Content personalization

Content personalization utilizes data to provide users with content tailored to their needs, interests, behavior, and even the maturity of the customer within the sales funnel.

The data consists of a user’s purchase history, click paths, technical features of their device, and more.

With compelling content personalization, site visitors don’t receive the same generic content. Content personalization is one of the most effective methods for improving Conversion .

More about content personalization on the Piwik PRO blog:

  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

  • How can healthcare organizations benefit from using a customer data platform (CDP)

    Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…

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